What is NFC Printing?
NFC Printing, which is short for Near Field Communication Printing, is a
short-range wireless technology that allows data to pass from one device to
another by simply touching them or holding them close together. The most common
application for NFC technology is contactless payment in bank cards, bus passes
and mobile phones.
How is NFC technology used in printing?
The latest smartphones and tablets have embraced NFC technology – and this
development has seen NFC Printing become much more popular, with many seeing it
as a quick, simple and fun way to connect from a physical piece of marketing
(such as a business card or point-of-sale) to a digital piece of marketing -
you can embed a link to a website, app, portfolio, event invite, customer
feedback form, music playlist, or your favourite cat video. If it has a URL,
you can link it.
How can we help your brand with NFC printing?
These clever little chips unlock a world of
possibilities when it comes to marketing. We can increase customer engagement
and loyalty by making it really easy and fun for them to connect with your brand
digitally, via piece of physical printing.
Just imagine what you can do when you combine a
relatively cheap sticker with a piece of well-designed printing that entices
someone to connect with you brand online.
Example applications for NFC Printing:
Museum Exhibit Plaques
POS - retail, car dealers, estate
Charity donations - send
customers direct to the payment link from flyer or poster
Connect to smart home products
(house lighting etc.)